Parabellum Jiu Jitsu

Google Ads Dashboard · Account 806-232-3507

Showing data from 2026-02-17 to 2026-03-19Last updated: 3/19/2026, 2:42:37 PM

Total Spend

$1.5k

$1500.02 total

Impressions

45,634

Clicks

1,096

CTR: 2.40%

Conversions

87.1

Primary actions only

Avg CPC

$0.00

Cost / Conversion

$17.22

Avg CTR

2.40%

Optimization Score

93.0%

On target

Spend & Conversions Over Time
02-1702-1902-2102-2302-2502-2703-0103-0303-0503-0703-0903-1103-1303-1503-1703-19$0$25$50$75$10002468
  • Spend ($)
  • Conversions
Budget Allocation
Adults Campaign - Sear
$453.84
Kids-Performance Max
$424.57
Youth Grappling & MMA
$150.75
Local store visits and
$149.97
Grappling - KIDS - Sea
$148.30
Competitor Campaign
$103.34
CTR by Campaign
Impressions vs Clicks Over Time
02-1702-2002-2302-2603-0103-0403-0703-1003-1303-1603-1904590135180036912
  • Clicks
  • CTR (%)
Campaign Performance
16 campaigns
Campaign
Status
Spend
Impressions
Clicks
CTR
Avg CPC
Conv.
Cost/Conv.
PTM - Adults Campaign - Search
2
2$453.842,9491565.29%$2.914.0$113.46
PTM-Kids-Performance Max
10
2$424.573,6601554.23%$2.7422.3$19.04
Youth Grappling & MMA Classes
9
2$150.7511,4701020.89%$1.4815.3$9.83
Local store visits and promotions-Performance Max-6
10
2$149.9725,2695562.20%$0.2738.0$3.95
PTM - Grappling - KIDS - Search
2
2$148.301,009646.34%$2.324.0$37.07
PTM - Competitor Campaign
2
2$103.341,060434.06%$2.403.5$29.69
PTM - Martial Arts - KIDS - Search
2
3$69.26251207.97%$3.460.0—
Test 1 Website traffic-Performance Max-2
10
3$0.00000.00%$0.000.0—
LocalServicesCampaign:SystemGenerated:00064645940b40e0
11
2$0.00000.00%$0.000.0—
SEARCH | Asheville | Leads - Free Trial
2
3$0.00000.00%$0.000.0—
PTM-Performance Max-2
10
3$0.00000.00%$0.000.0—
PTM - KIDS - Search
2
3$0.00000.00%$0.000.0—
PTM - KIDS - Search #2
2
3$0.00000.00%$0.000.0—
PTM - Martial Arts - KIDS - Search #2
2
3$0.00000.00%$0.000.0—
PTM - Womens Jiu Jitsu - Search
2
2$0.00100.00%$0.000.0—
PTM-Adults-Performance Max
10
3$0.00000.00%$0.000.0—
Conversion Tracking Breakdown
Primary (Leads)

29.0

Form fills, calls

Secondary (Visits)

58.1

Store visits, directions

Breakdown by Action

Local actions - DirectionsSecondary
41.0
Store visitsSecondary
17.1
Submit Lead FormPrimary
16.0
Clicks to callPrimary
8.0
Calls from adsPrimary
4.0
Call (+1 (828) 412-5065)Primary
1.0
Lead form - SubmitPrimary
0.0
Smart campaign ad clicks to callPrimary
0.0
Optimization Recommendations

High Cost/Conversion: PTM - Adults Campaign - Search

CPA of $113.46 is 559% above the account average of $17.22.

Impact: Reducing spend by 30% could save $136/month

→ Review targeting, keywords, and landing page. Consider pausing or reducing budget.

High Cost/Conversion: PTM - Grappling - KIDS - Search

CPA of $37.07 is 115% above the account average of $17.22.

Impact: Reducing spend by 30% could save $44/month

→ Review targeting, keywords, and landing page. Consider pausing or reducing budget.

Store Visits Set as Primary Conversion

Store visits are counted as primary conversions, inflating Performance Max results. Google optimizes for cheapest conversion — store visits, not leads.

Impact: True cost per lead is 3-8x higher than reported

→ Goals → Conversions → Store visits → Edit → Change to Secondary action.

Parabellum Jiu Jitsu · Google Ads Account 806-232-3507 · Data refreshes daily at 6:00 AM ET